Introducing The Hidden

The Hidden 20% relaunches as The Hidden, with a campaign for a Minister for Neurodiversity.

Founded by Ben Branson, the neurodiversity organisation is building a national movement to make the hidden visible. The Hidden 20% today relaunches as The Hidden.

The new name marks a new mission: to make neurodiversity a national conversation, and to campaign for the UK's first Minister for Neurodiversity.

Why the new name?

The organisation has dropped the "20%" because it no longer believes neurodiversity is a minority issue. Millions of people are only now working out who they are, and the systems around them have not caught up.

Neurodivergent people face years-long waits for assessment. They are failed by schools never built for their brains, pushed out of work, and over-represented in the prison system.

YouGov research commissioned by the organisation found just 26% of UK adults think employers support neurodivergent people well, while 49% say they don't.

Ben Branson, founder and CEO of The Hidden, said: "Today we become The Hidden and we’re calling for a Minister for Neurodiversity. It’s time to join the dots and build the future for every brain. Onwards!"

At the heart of the relaunch is a call on Prime Minister Andy Burnham to appoint a Minister for Neurodiversity: one person accountable for a funded national plan that joins up schools, work, health and justice. The Hidden will launch its national petition in March 2027.